Mutant Creativity: why your clients don’t trust your saying.
In the digital era consumers are constantly jumping from one screen to another and don’t believe almost anything.
Obama is now the symbol of illegal worldwide spying, Trump of payments to porn actresses, most polticians are corrupt, and trending topics ride a bike.
And yet, offers and promotions work, communication can be effective if it combines creativity, technique and intelligence at once.
One can’t escape transparency or real-time interaction.
eMutation poses creativity as the way to achieve how, and in what way your customers embrace you, because in the digital world, they are the ones deciding.