In the digital age, consumers constantly jump from screen to screen and don´t believe almost anything. Obama is already the symbol of illegal eavesdropping, politicians are all corrupt and the trending topic goes by bicycle. And however promotions work and communication can be effective if it combines creativity, technique and intelligence at the same time.
You can not run away from transparency or real-time interaction. eMutation plans creativity as the way to get as much as possible with the resources available, in order to persuade costumers, because in the digital world, they are the ones who decide.