Mother’s Day promotion for chocolates Merci
We invited our costumers to say «Merci, mom» in an unforgettable way: with a mosaic formed by the photos of all the grateful children.
Said and done. A strategy SEM to spread the idea, PLVs to support it at the point of sale and a simple and functional online system.
Results: millions of impacts and thousands of participations.
Giant tarpaulins with the largest Merci mosaic in the world, and a product notoriety right on the peak sale dates.
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